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Upton Sinclair once said "It is difficult to get a man to understand something, when his salary depends upon his not understanding it". I prefer the more optimistic inverse formulation: that it becomes very easy to get someone to understand something once they start making money from it.

[EXT: the sidewalk outside of Funky Harvest and Overdrive Computers. There are signs up, proclaiming discounts at one establishment with proof of purchase from the other. Lily and Bruce have clasped each other's hand in a show of mutually-profitable friendship.]